How is a Trail Running route designed?Surely you have not occurred to you an idea like that of the new Brooks brand advertising campaign to promote its new Cascadia 16 shoes.They occurred to them to choose an expert on crazy mountain routes, a Montesa goat, and put a GPS on the necklace so that his free will designed a totally random route, which of course did not avoid very hard climbs, extremes slopes or online shortcutsstraight.
The result was a route of more than 12 kilometers and 1.000 meters of slope accumulated in the Montserrat area in Catalonia, a place with a hard topography of capricious shapes in which there were the advice of shepherds in the area, according to the brand.
After registering the tour, Brooks invited some of his best athletes to travel with the new shoes to demonstrate that they serve to face very technical land with the always protected foot."We did not know the challenge we faced, we didn't think it was so hard.The route had sections of great slope and quite complicated access.The goat didn't make it easy for us, "said Damià Ramis after finishing the same animal route.
"When we talk about‘ Run Happy ’it is not a brand slogan, it is our philosophy and our way of seeing and doing things.That is why we had to present the Cascadia 16 in a different way.And what better way than doing what the shoes themselves say: ‘Explore Any Trail’ ".Explains the brand specialist in Spain Carlos Mancera about an idea with the AFTER and Sportmedia advertising agency.
