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"They treated us like cattle": abuse and mistreatment, the other side of "success" in modeling in the '90s

"They treated us like cattle": abuse and mistreatment, the other side of "success" in modeling in the '90s

Since 2022 and with Instagram from the cell phone, it feels that the success of the parades organized by Roberto Giordano was far away. At that time they were a key piece to define what the working year of the models that walked the most famous catwalk of the nineties was going to be like . “Nos trataban como ganado”: abusos y maltratos, la otra cara del “éxito” en el modelaje de los ‘90 “Nos trataban como ganado”: abusos y maltratos, la otra cara del “éxito” en el modelaje de los ‘90

With the hairdresser based in Uruguay for several years, and with a pile of complaints against him, it is still remembered as a golden age in the industry. But now different conflicts that existed backstage come to light.

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Closures, lack of bathrooms, checked bags and war of egos: This is how Roberto Giordano's parades worked, according to the complainants

It was in the program A la afternoon (America) where the pot was uncovered. The stylist Matilda Blanco , who worked in the organization of these parades, told details of how they developed.

“There was a division between the ones that were most famous and required by designers and the ones that weren't. For this second group, the working conditions were deplorable , ”she assured.

“Nos trataban como ganado”: abusos y maltratos, la otra cara del “éxito” en el modelaje de los ‘90

“There are some who had a VIP dressing room because their careers deserved it. But others were cattle , which were locked up for many hours. They arrived at 10 in the morning and left at night. They had no bathroom ,” she revealed.

Gustavo Descalzi, a Uruguayan journalist who witnessed that time, said that due to the lack of bathrooms, the models "used a cut bottle." Matilda Blanco confirmed this information.

However, Soledad Solaro, a great figure on the catwalk of those years, said that she never saw these things. The image consultant slipped her that maybe she was never a witness because she was part of the VIP group.

In addition to the war of egos, the famous nicknames among the models and the absences of the stars in rehearsals, they also had to control that the parade clothes were not stolen. That is why, at the end of the event, they checked the bags of all those who had participated.

Matilda explained why: “The dresses from the first and last runs were missing because everyone wanted to open or close the show . They were the most important passes: the opening and the final photo. Those dresses disappeared.

“The thing about the bags is true, they controlled us all . It had to do with a security issue so that no one accidentally takes anything,” Soledad Solaro confirmed.

Regarding the absence of the great figures in the rehearsals, the stylist dismissed Dolores Barreiro and took her toll: “Unfortunately we had to remove her from a full parade of a very important brand because she was late with her boyfriend ”.

Hernán Drago witnessed a fight between models for a dress: "They went for everything there"

“I have seen many things. I'm not going to tell you that 'what happens backstage, stays backstage' ”, the model began to remember Hernan Drago .

“In 1992 or 1993 I witnessed a fight over a dress. I'm not going to say names, but between two top models . One alleged to the other that she had taken it off and the other said that it had nothing to do with it, that the costume designer had put it on, that she fix it with her, "he said.

And he continued: “The on-site costumer asked that they take responsibility among themselves, that she had not given any indication. If they did not agree, the dress was not passed ”.

In the middle they call him to do his pass and he sees a strange situation: “The original model comes out with the dress. Screams were heard from behind, there were elbows, missing clothes... ”. “They were all over there,” he added.

He also confirmed the bag theory and revealed that he witnessed a successful model find clothes in her bag.