During the pandemic, retail trends and business accelerated considerably, all in a three-month period, where 75% of consumers have tried various stores, websites and brands, mainly in categories such as clothing, groceries , spirits, and home improvement materials, which is why Adyen painted the landscape in 2022 with four trends that could leverage channels for your business.
The sudden closure of businesses due to the health crisis, companies were forced to move sales to websites, so online purchases were notorious to such a degree that, in February 2021, 75% of consumers admitted that they had shopped more online than before the pandemic hit.
It is important to note that while small businesses (Channels) were able to reach more customers than ever during the lockdown, it is also true that users had more choice, creating a level playing field for competition between niche independent stores and the big chains established in the digital field.
Thus, Adyen, dedicated to the development of payment platforms, estimated four trends that will mark 2022 as a result of the acceleration, such as: eCommerce and physical stores, together; The arrival of contextual commerce; Marketplaces, the kings of the stage and the value of ethics.
Four trends as a result of acceleration
In conclusion, Adyen assured that many of the changes caused by the pandemic will have a permanent impact on the retail industry. Also, with the new restrictions looming, retailers need to keep their new services and solutions that have been put in place and take advantage of them, as much of the habits and experiences developed will remain. Therefore, it is essential for merchants to be flexible and agile in order to remain resilient to market changes in the new era.
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