Mercedes Marcos, a Natural Pharmaceutical of León was not enough to reach the top of French cosmetics.When he crossed the mind to launch his own brand, he was in the product development team of a Parisian cosmetic brand that was in full growth.Even so, she opted for her project and, as she herself, she soon realized that it was the right decision.
Who is born from the need to create products for those who do not have time to recreate in skin care.But there is more: it is the first brand that worked the CBD in Cosmetics, an element that defends its founder with weight arguments and for what has been found a wall in its communication in social networks.We speak with Mercedes to learn much more about this brand that mixes the French and Spanish essence.
Quinque means five in Latin and should actually pronounce as Kuinkue.I say it badly, Kinkue.In Spain everyone tends to say Kinkey in France Kank.It is a way to make the brand name a little.You can pronounce it as you feel like it!
Somehow I felt the need to reflect everything I had learned from my studies, my work and my experiences in this project.Who is not just cosmetics, it is a global concept of well -being and a philosophy, it reflects everything I know and everything I learn.
Since I finished the race I have lived in different types of cities, bigger and smaller.My skin always suffers it a lot;Rojes, granitos, dehydration ... so I decided to create a range of products for all urban and "hurried" skins that need attention and do not have much time.
I worked in product development for a cosmetic brand that was in full growth in Paris and I was delighted with my work!It was a bit difficult to take the step, but very quickly I realized that it was the right decision.
It has been a very long process.The idea of creating the brand was born in 2018 and sees the light at the end of 2020.In cosmetics, when you create a zero product, it is always like that.Between the time of conception of the idea, formulation, the regulatory tests, the product effectiveness tests and all the unforeseen events that arise, creating a new product takes a long time.
As I have always worked in this area I knew what I expected, but even so, the last months before the launch they became eternal!
Yes, it is the first time.And how beautiful it is!
I would say the market exit.The first because it is not my professional field at all and I was a little lost.And then because Quinque was launched on November 29, 2020.In France we were still semiconfined with all closed businesses and in Spain there were still many restrictions and we did not know how it was going to evolve the situation.So the marketing strategy has been changing and adapting on the march.
What a difficult question.Thanks to our Quinque Inspireing People communication program, I have had the opportunity to discover many projects and learn a little more closely to its creators.When I read the interviews I realize that they all give me something new, different and extraordinary.
But if I had to talk about specific people, my friend Victoria Prada, creator of the Victoria Prada Collection brand, is a source of inspiration and encouragement for me.The effort and effort he puts in everything he does is something I admire.
And, of course, María Martínez and Anabel Vázquez, creators of Laconicum.The way in which the author's cosmetics have introduced in the Spanish market seems to me the bomb.Everything they do is really.In addition, they trusted me and welcomed quinque for their launch last year.And that means a lot to me.I always wondered how something so great as Laconicum had come out of a normal head.When I met them, I understood that they are actually two extraordinary people, they leave normal.
Quinque is a brand that combines nature and science to create simple but effective products.Who buys a quinque product gets more than a cosmetic product without further ado.The training and professionalism that is hidden behind each product in addition to the care and love with which, I personally try this project make each formula very special.
Our products benefit from the French Savoir Faire in the cosmetic and innovation industry that cultural and trends mixture give us.Thanks to this, we can presume to be the first Spanish cosmetics brand that launched with CBD anticipating the trend we are living today in the market.
In addition, the transparency and communication we have with our clients, and our commitment to the environment (within our possibilities) and with society, enrich our offer and our values as a brand.
Actually, it is not five who is in a hurry [laughs], they are the skins that use it.Today, I can have routines with innumerable steps and products to take care of our skin.But I understand that there are people who do not have this passion for cosmetics, but they do want to take care of their skin with simpler and more effective routines.That is why we say that who is for all those skins that need attention and do not have much time.
As I said before, thanks to my studies and my work, I have lived in more graduate cities such as Paris and Madrid and smaller like Lyon, and my skin has always suffered the consequences of pollution.In the end, today, all the skins are exposed, so Quinque is designed to protect ourselves from it and to repair the damage that it, among other things, can cause on the skin.
I think everything in Quinque is FrancoSpar.Except for the soul of the brand that, of course, is 100% Spanish.Our office and our laboratory are in France, but I am Spanish, from León, and I live between Madrid and Lyon putting all my efforts so that Quinque develops equally in the two countries and has influence of both.
I think that the cultural mixture and what consumers from both countries teach us provide unique wealth to our product offer and how we present it.
Press, social networks and mouth mouth without any doubt.Luckily our products have liked a lot and our best ambassador is our customer who talks about the product and recommends it.It's something for which I am very grateful!
They suppose a lot.In Spain we work exclusively with Laconicum our 6 first months of life and in France all shops were closed, so Quinque was born as a 100% digital brand.Little by little we have begun to be at physical points of sales Comodequidt8 in Coruña, Vonsalud in Oviedo or pharmacy Goya 19 in Madrid and this has meant great support because in this way the consumer can try the textures and see the product.
As for social networks so far it has been a bit frustrating.The fact of using CBD is very penalized, so we had to do everything in a very little to little..Even so, it means a very large showcase and what is more important, our means of communication with our clients.
Cannabidiol is a molecule that belongs to the group of phytocannabinoids, cannabinoids produced exclusively by plants.In the Cannabis sativa plant we can find more than 120, including the CBD.These types of molecules, among other things, have many therapeutic properties.The specific CBD stands out for its soothing and anti -inflammatory power.
Topical route, fight against oxidative stress of the skin, regulates sebum production and the appearance of imperfections, improves hydration, calms and prevents redness and protects the skin.It has a fundamental role in the recovery of its natural balance since it joins the cannabinoid receptors and regulates our endocannabinoid system, which in broad strokes, is responsible for regulating the homeostasis of our body.
I believe that it is being so controversial for being derived from the Cannabis sativa plant that we all associate for their recreational purposes.In addition, the CBD has a structure similar to THC (tetrahydrocannabinol), which is the molecule responsible for the psychotropic effects associated with this plant, although its effects have nothing to do with.Since January 2020 he is recognized as cosmetic ingredient by Cosing (Cosmetic Ingredient Data Base) as a moisturizing, soothing and antioxidant ingredient.Thanks to this more and more brands have decided to use it and we will see it more as a common cosmetic ingredient.
No, at all, and less topical route.In 2017, WHO (World Health Organization) declared that CBD is not only harmful and does not convel a risk of abuse, but also have great therapeutic and medicinal potential.And later, in 2018, the World Anti -Doping Agency took it out of its prohibited substances list.
Yes, it is true that there are certain differences in male and female skin.But in both cosmetic products the same ingredients are used.Actually, it is a matter of marketing.
Each skin is different and has particular needs.When choosing a product, it seems more important to see that it adapts to your skin type than to your gender.
The collaboration is born from the idea of finding the quinque equivalent for the closet.An off -road piece that was at the same time a bag and a bag and that we could take both to the beach and a dinner.There was no doubt, it had to be Zubi.In addition, it is a brand that I always love.And Mer and Elena are two people that I admire a lot, more now that I know them personally and I can say that they are also lovely.
We are united by brand values and love for the extraordinary.The day I wrote to Mer to propose this collaboration, I had a pleasant surprise because I already knew Quinque and I was on the waiting list of our eye contour.You can imagine what that meant for me!
The biggest challenge I think is to continue building this relationship of trust with our clients and that continue to be part of the brand and its development.In addition, ensure our presence in the market and continue developing products that somehow attract attention, it will not be an easy task.
Continue to grow, continue evolving a concept of global well -being and improve our digital experience.
Thank you very much.
