The emblematic watch shop El Cronómetro de Sevilla, founded in 1901 and located in the central Sierpes street, opens the doors of a new and recently renovated space, a store next to its emblematic establishment. The fine watchmaking brands Jaeger-LeCoultre and Panerai land with their boutiques in this unique premises located at Calle Sierpes 23, which has been designed in detail presenting a contemporary project that combines tradition, elegance and innovation.
Taking into account the needs of the most demanding customer, El Cronómetro wanted to have a store divided into several rooms. The haute watchmaking firms, Panerai and Jaeger-LeCoultre have a space of 15 meters each where the client will be able to discover the different collections of the brands in an exclusive, comfortable and relaxed way, being able to enjoy the limited edition pieces only available in the boutiques of these brands.
To inaugurate this unique space, the Jaeger-LeCoutre and Panerai brands wanted to have some of the novelties recently presented at the Geneva Fine Watchmaking Show, Watches & Wonders, as well as emblematic pieces from his collection.
For Jaeger Le-Coultre, 2021 marks 90 years since the birth of the iconic Reverso watch. A model that continues to embody the spirit of modernity that drove its creation. That is why El Cronómetro will feature some of the recently launched pieces such as the Reverso Tribute Small seconds with a green dial among other fine watchmaking pieces.
Panerai, in its case, has selected for El Cronómetro several of its most emblematic pieces from the Submersible collection that are clear examples of its great link with the sea. The Italian brand is the official timekeeper of the America's Cup and sponsor of the Luna Rossa sailing team, which is why it has added one of its key references to its exhibition: the 44-mm Luminor Luna Rossa Chorno Flyback.
In addition, the new store will have the latest collections from other brands such as IWC, Breitling, Tudor, Chanel, Pomellato and Dihn Van.